About Us

Our Story & Mission

MyToy.co.za is a  friendly bunch of hard-working people, sort of like Santa’s helpers, who love toys and love selling them online in Southern Africa. We’ve been selling and providing services online for 5 years via MyToy.co.za, Our Generation World, B. Toys & Melissa & Doug Toys. You are welcome to view our reviews on Google & Facebook for ease of mind. MyToy.co.za is one of the authorized retailers of Melissa & Doug and we are not the importers or the wholesaler. MyToy.co.za aims to be the biggest stockist of Melissa & Doug toys in South Africa. All the stock available on our website is in stock at our warehouse in Shelly Beach and we deliver to your door within 2-3 days.

YOU GET access to great Educational and a fine selection of STEM Skill Games & Toys. You’ll also be happy to hear that we’re continuously sourcing quality Arts and Crafts, which fuel your children’s imaginations from a young age.

We are 100% South African owned and we support local South African importers and businesses. Our customer service team and administrative staff are based in Shelly Beach KZN with warehouses in Shelly Beach.

You’re our biggest asset, so if you would like to know more, have a suggestion or a complaint feel free to give us a call on +27 10 534 7361 or email info@melissaanddougtoys.co.za – your opinion and feedback matters to us!

when you shop with us. You can enjoy an easy to navigate, 100% safe & secure, fully stocked online store, which we will continue to develop and improve for your benefit. We are open for business 24 hours a day, 7 days a week, 365 days a year!


The Largest selection of Educational Toys online in SA | Competitive pricing | Great customer service.

When you buy from us, you can rest assured that we take it seriously and we really value your support.

Happy Shopping!

Awesome Shopping Experience
Our website and check out process is easy navigational and user-friendly to give our shoppers the best possible shopping experience everytime!
Top Quality Products
Melissa & Doug is an educational toy brand designed specifically to encourage children’s learning through play. Start your child on the path to learning through having fun!
Free Delivery Over R750
We offer free nationwide delivery on any order placed if you spend R750 or more & we also ship your goods within the first 24 hours to ensure speedy delivery!